Conferences, Musical, and Branding

Conferences: Conferences were last week, and although I appreciate and welcome the opportunity to talk to parents about student progress, I also love the conference compensation day after the long nights. It was a long week.

Musical: This week half-day musical practices start for all of our middle school students. They are performing the show Dear Edwina. Next week is full-day musical practices before the productions on Thursday and Friday morning and evening. I have decided to try out one of the online programs I discovered through research in this class to continue student learning. I plan to try out educreations to develop some content videos. I will then assign projects for students to work on throughout the two weeks, because I will only see them once or twice in class. I’ll be sure to blog about how it goes!

Branding: My third module is on branding. Here are three interesting quotes that I came across in my research and my thoughts about these ideas.

“No longer do parents have to ask or wonder what their children are doing at school on a daily basis. They already know because connected educators are using social media tools such as Twitter, Instagram, Storify, YouTube, and other communication platforms to flatten the walls of the school so parents and the community can get a real and immediate glimpse of the countless and meaningful activities being experienced by students in schools every day” (Whitaker, Zoul, & Casas, 2015, p. 39).

  • One benefit of branding is that it can be immediate, accurate information for students, parents, and community members. If all classrooms are involved in the posts, parents have conversation starters and information about what their children are doing in class.
  • Another component of this quote that I appreciate is the visual of the walls of the school flattening, so everyone can see what is really going on inside.

“If we do not tell our story, someone else will. Unfortunately, more often than not, the story that is told about schools is negative and ignores the many great things happening within and beyond the walls. The goal of mainstream media is to increase viewers, ratings, and circulation. When it comes to education, the stories that most often help the media improve their bottom line are those with a negative spin” (Sheninger, 2014, p. 99).

  • Branding gives schools the opportunity to tell their own stories. Oftentimes, the only time we hear about schools on the news or in the media is when something negative occurs.

“The school districts that will thrive will be the ones using social media to engage their community, and aggressively enhance and protect their reputation. The ones who do not will find themselves playing defense with an unengaged public and a healthy number of skeptics who may question the value of public education in their community” (Gagne, 2012).

  • This quote piggy-backs off of the previous quote… I remember back to when I played basketball in high school. My favorite part was shooting three-pointers and running offensive plays. Reading this quote sent my mind into an imaginary basketball game with only defense. It would be difficult to stay optimistic when you are constantly defending your actions.

5 thoughts on “Conferences, Musical, and Branding

    1. Kristel,
      So true that we need to tell our school’s story! We need to get our message out and prioritize what our school is about and the students we serve at utmost importance!


  1. I like your idea of parents using a teachers blog for ideas to talk to their children. I have had several conversations with parents who feel frustrated when their child comes home and only shares that school was good. I think it is an interesting idea if parents could look at a teacher’s blog or tweeter for ideas.


  2. I agree with Dr. Mausbach – I really liked your basketball analogy. Your quote of the walls flattening is a nice visual that really is spot on. Social Media and branding helps parents see what is going on in their student’s education. It also gives educators an opportunity to be transparent and reach out to parents to show them what’s going on inside a classroom.

    – Matt Renshaw


  3. “No longer do parents have to ask or wonder what their children are doing at school on a daily basis…” This is an intriguing quote. When parents ask students what they did in school that day, they will often respond “nothing.” Why is this? We as teachers have a challenge to engage students each day and change this response. I think it also helps if parents don’t become satisfied or make a joke out of this response. My little sister hates vague questions. When someone asks her, “How is your friend doing?” she will respond “she’s alive.” I have learned to ask specific questions to illicit responses from her and to ask questions that show I have interest in what she is doing. So, there is a challenge, here, for both teachers and parents: teacher, to be more relevant and engaging, and parents, to ask specific questions.


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